Imagine revolutionizing your brand by simply tuning into the emotional side of ambition. That's the tantalizing promise of this episode, where our distinguished guest, Bob, takes us on an enlightening journey into the realm of business strategy, focusing on vision as the emotionalization of ambition. This isn't just another business theory; it’s an actionable concept that Bob unravels with compelling examples from companies like Dalesford Organic and Millie that have leveraged their vision to enhance their brand's ambition.