what we know, for those who want to know, what we know
At any one time there are 100 million start-ups in the world. At any one time there are 800,000 start-ups in the UK. More than any other type of company, start-ups are vulnerable to bad choices and need Brand Design insight to make good choices.
Masterclass Brand Strategy
Get this right and a brand has the blueprint for future success.
Masterclass Brand Positioning
Get this right and a brand can drive turnover. Having a narrowly focussed and clear position will broaden appeal and bring more people to the brand, driving revenue.
Masterclass Brand Personality
Get this right and a brand will create an addictive personality, meaning that the people captured through positioning will keep coming back.
A brand will create an episodic relationship with their customers which will drive more profit.
Masterclass Brand Purpose
Get this right and a brand will emotionalise its vision and ambition which internally will galvanise culture and behaviour and externally will invite investment opportunity.
Masterclass Brand Protocols
Get these right and a brand will avoid the pitfalls and dead ends that waste time and resource, and stall progress.
Masterclass Brand Role
Get this right and a brand will connect emotionally with their audience - creating a deeper meaningful relationship through a coherent set of integrated Values, Behaviours and Actions.
FRESHBRITAIN Masterclass Vision
As companies mature, they accrue knowledge and intelligence. Conventional wisdom suggests that to create a competitive edge companies should protect and secure that insight.
At FRESHBRITAIN we believe that whilst competition can make us stronger, collaboration will make us better.
We have benefitted from the knowledge and intelligence of others, and we believe if we open source and share our knowledge the communal gain from open collaboration will be greater than the individual gain of closed competition.
We hope this inspires other companies to do the same.