FRESHBRITAIN
THE BRAND AGENCY®

Brand Vision

BRANDS REDESIGNED FOR YOUR FUTURE

Making the intangible, tangible

Positioning Geared for Turnover

Personality Geared for Profit

Purpose Geared for Value

Process

  • Deconstruction
  • Research

  • Reconstruction

FRESHBRITAIN are the Intersection of:

  • Culture  Design

  • Product Design

  • Graphic Design

  • Naming Design

  • Strategy Design

  • Branding Design

  • Narrative Design
  • Impact Design

  • Communication Design

References

FRESHBRITAIN's work has captured the essence of Waterloo

Duko Frankhuizen,
Development Manager, LCR

FreshBritain enable you to see the same thing differently

Sir Dave Brailsford,
Team Principal

FreshBritain strip out the layers and introduce focus to what your brand really stands for

Graham Dicken,
Brand Director

FreshBritain make you frustrated – they come up with ideas that you know you should have thought of, but never did

Laurence Joslin,
Marketing Director

FreshBritain simplify and amplify brands

James Curleigh,
President

View all

Team Sky

Imperfection as a performance attribute

View Case Study

FRESHBRITAIN
THE BRAND AGENCY®

Brand Vision

BRANDS REDESIGNED FOR YOUR FUTURE

Making the intangible, tangible

Positioning Geared for Turnover

Personality Geared for Profit

Purpose Geared for Value

Burberry

From the inside out, to the outside in

View Case Study

BRAND BIBLE

  • Culture  Design
  • Product Design
  • Graphic Design
  • Naming Design
  • Strategy Design
  • Branding Design
  • Narrative Design
  • Communication Design

Culture Design

  • Brand Shaping Beliefs
  • Beliefs Shaping Behaviour
  • Behaviour Shaping Potential

Visual Language

  • Intent delivered though design
  • Ambition delivered through design
  • Confidence delivered through design

Website Design

  • Purpose Creating Content

  • Content Creating Community

  • Community Creating Commerce

FRESHBRITAIN
THE BRAND AGENCY®

Brand Vision

BRANDS REDESIGNED FOR YOUR FUTURE

Making the intangible, tangible

Positioning Geared for Turnover

Personality Geared for Profit

Purpose Geared for Value

Monos

The journey is the destination

View Case Study

Process

  • Concept
  • Production
  • Content

ACTIVATION DESIGNED TO NAVIGATE DYNAMIC PATTERNS OF CHANGE

  • Brand Dynamics
  • Consumer Dynamics
  • Influencer Dynamics
  • Digital Dynamics
  • Impact Dynamics

FRESHBRITAIN
THE BRAND AGENCY®

Brand Vision

BRANDS REDESIGNED FOR YOUR FUTURE

Making the intangible, tangible

Positioning Geared for Turnover

Personality Geared for Profit

Purpose Geared for Value

Adidas Terrex

Hyper Inclusivity as the original virtue

View Case Study

Process

  • Storytelling
  • Conversion
  • Storydoing

If we care about youth

  • Youth care about the world 
going to SHIT
  • Youth care about brands that 
give a SHIT

Brands on a trajectory

Unchallenged

challenged consumption

Commercial

Communal Gain

Market

Moral Purpose

Think

Do Different

Advertising

Impact

TELLING

story doing

FRESHBRITAIN
THE BRAND AGENCY®

Brand Vision

BRANDS REDESIGNED FOR YOUR FUTURE

New brands 
designed for New opportunities

  • Product
  • Communication
  • E-commerce

De-risking through brand diversification

  • New Verticals
  • New Revenues
  • New Profits

Levi's Made And Crafted

Biography, written in denim

View Case Study