A six-week process culminating in a two-day workshop in the seclusion of FreshBritain's HQ

The workshop comprises of a six-stage process, where the key brand stakeholders deconstruct and then reconstruct their brand

Key deliverables are:

The Brand Strategy
The Product Vision
The Brand Vision

The activation of the vision, where the London creative team articulate the brand vision into a communication concept

This is then distilled into the FreshBritain 'Content Grid'

The blueprint for:

Concept development and production
Digital communication
Offline retail and advertising communications