Brand Foundation
Brand Activation
Brand Creation
Brand Impact
Brand Vision
Brand Foundation
Turning the hunted into the hunter
Vision
A new brand positioning as ‘Endurance Accessories’, enabling consumers to defy the outdoors by getting out and staying out, whatever the weather.
Activation
With the SAS as regular Sealskinz customers, the newly designed logo, photographic language and product direction epitomises warrior prowess.
Vision
A new brand positioning as ‘Endurance Accessories’, enabling consumers to defy the outdoors by getting out and staying out, whatever the weather.
Activation
With the SAS as regular Sealskinz customers, the newly designed logo, photographic language and product direction epitomises warrior prowess.
Activation
With the SAS as regular Sealskinz customers, the newly designed logo, photographic language and product direction epitomises warrior prowess.
FreshBritain’s work was instrumental to illustrating the intangible value of the SealSkinz brand and driving a much higher multiple