FRESHBRITAIN
& Sealskinz

Brand Foundation

Brand Vision

Brand Foundation

Brand Activation

Beyond Zero

Brand Creation

& Sealskinz

Brand Activation

Brand Creation

Brand Impact

Brand Vision

Brand Foundation

FRESHBRITAIN
& Sealskinz

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Turning the hunted into the hunter

Vision

A new brand positioning as ‘Endurance Accessories’, enabling consumers to defy the outdoors by getting out and staying out, whatever the weather.

Activation

With the SAS as regular Sealskinz customers, the newly designed logo, photographic language and product direction epitomises warrior prowess.

Vision

A new brand positioning as ‘Endurance Accessories’, enabling consumers to defy the outdoors by getting out and staying out, whatever the weather.

Activation

With the SAS as regular Sealskinz customers, the newly designed logo, photographic language and product direction epitomises warrior prowess.

Activation

With the SAS as regular Sealskinz customers, the newly designed logo, photographic language and product direction epitomises warrior prowess.

FreshBritain’s work was instrumental to illustrating the intangible value of the SealSkinz brand and driving a much higher multiple

David Cockcroft,
Sealskinz