FRESHBRITAIN
& LVMH / Lacuna

Brand Creation

Brand Vision

Brand Foundation

Brand Activation

Beyond Zero

Brand Creation

& LVMH / Lacuna

Brand Activation

Brand Creation

Brand Impact

Brand Vision

Brand Foundation

FRESHBRITAIN
& LVMH / Lacuna

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Turning desire into desired

Vision

Create a compelling narrative around Cuba for a unique space that encompasses retail, relaxation, and a specialist smoking experience. Position the narrative on the exuberant and resilient spirit of Cuba. Portray the Cuban mindset of truly living in the moment and enjoying human connection.

Activation

Develop vibrant brand positioning that defies Cigar Space convention by creating a place that is both indulgent and inclusive – Lacuna

Vision

Create a compelling narrative around Cuba for a unique space that encompasses retail, relaxation, and a specialist smoking experience. Position the narrative on the exuberant and resilient spirit of Cuba. Portray the Cuban mindset of truly living in the moment and enjoying human connection.

Activation

Develop vibrant brand positioning that defies Cigar Space convention by creating a place that is both indulgent and inclusive – Lacuna

Activation

Develop vibrant brand positioning that defies Cigar Space convention by creating a place that is both indulgent and inclusive – Lacuna

FreshBritain are rockstars

Ravi Thakran,
Chairman Tumeric Capital