Brand Creation
Brand Activation
Brand Creation
Brand Impact
Brand Vision
Brand Foundation
Mobility defence systems created by Warrior Craftsman
Vision
Taking 5 x heritage brands, 4 x factories into a single brand positioned around 'Defence Mobility Systems' for the 21st Century and beyond.
Activation
Creation of a new brand in Arquus through name, logo, Visual Language and roll-out of that brand to 2500 personnel internally and global customers. The roll-out achieved a 95% satisfaction rating across the brand.
Vision
Taking 5 x heritage brands, 4 x factories into a single brand positioned around 'Defence Mobility Systems' for the 21st Century and beyond.
Activation
Creation of a new brand in Arquus through name, logo, Visual Language and roll-out of that brand to 2500 personnel internally and global customers. The roll-out achieved a 95% satisfaction rating across the brand.
Activation
Creation of a new brand in Arquus through name, logo, Visual Language and roll-out of that brand to 2500 personnel internally and global customers. The roll-out achieved a 95% satisfaction rating across the brand.
Externally it was powerful. Internally it unified us