Establishing a future-facing and differentiated brand positioning as a Lover Purist activewear brand, standing for collective achievement and against the market convention of individual victory. The Oceansapart brand has been designed to optimise positive Influencer network and communications.
Internally we told the story of True Love to the workforce and designed the Brand Bible. Externally we articulated the in product design, narrative design and creative direction. Building the community for Oceansapart.