Strategy

Designing a brand vision for Montane to best navigate the paradigm shift in the outdoor sector. Defined as an Adventurer brand to re-connect with the original meaning of true adventure, the brand solution was based on the emerging philosophy of Needing less to do More to amplify the brands Further Faster endline.

Creative

Telling the story of ‘Needing less to do More’ by aligning the brand tools (Visual Identity, Brand Campaign) with the brand narratives for clarity, consistency and impact in the market.