Work

Strategy

Developing a set of narratives that mirrors the mother’s journey through pre-natal, labour, and postpartum care so Millie can directly address the mother’s needs at any given time. Then integrating with a phased GTM strategy for launch awareness, acquisition and clinic opening.

Creative

Concepting and design of the launch campaign, social templates, and website, with the ‘Better Maternity Care for All’ proposition. Creating a brand that will revolutionise the maternity model in the US.

Testimonial

“FreshBritain find the emotional center of your brand and turn it into a universal human story. That’s their magic.”
Anu Sharma – Founder & CEO