Developing a set of narratives that mirrors the mother’s journey through pre-natal, labour, and postpartum care so Millie can directly address the mother’s needs at any given time. Then integrating with a phased GTM strategy for launch awareness, acquisition and clinic opening.


Concepting and design of the launch campaign, social templates, and website, with the ‘Better Maternity Care for All’ proposition. Creating a brand that will revolutionise the maternity model in the US.


“FreshBritain find the emotional center of your brand and turn it into a universal human story. That’s their magic.”
Anu Sharma – Founder & CEO