FRESHBRITAIN
& Levi's Made And Crafted

Brand Creation

Brand Vision

Brand Foundation

Brand Activation

Beyond Zero

Brand Creation

& Levi's Made And Crafted

Brand Activation

Brand Creation

Brand Impact

Brand Vision

Brand Foundation

FRESHBRITAIN
& Levi's Made And Crafted

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Biography, written in denim

Vision

Strategic brand positioning for the creation of the premium Levi’s Made collection to deliver authenticity and craftsmanship.

Activation

Expressing the purity and attention to detail of the collection through a product focused brand book and ‘Where Love Meets Obsession’ brand line

Vision

Strategic brand positioning for the creation of the premium Levi’s Made collection to deliver authenticity and craftsmanship.

Activation

Expressing the purity and attention to detail of the collection through a product focused brand book and ‘Where Love Meets Obsession’ brand line

Activation

Expressing the purity and attention to detail of the collection through a product focused brand book and ‘Where Love Meets Obsession’ brand line