“An audacious case for a new design of the world order”
Dr Manmohan Singh – Former Indian Prime Minister


During Lockdown we were pleased to help Sam Pitroda with research and insight during the creation of his new book, Redesign the World – A Global Call to Action.

This book articulates a compelling vision which will help countries, companies and brands build longterm strategic futures.

In the weeks ahead FreshBritain will help summarise some of the key principles and their implications for the future of Brand Design.

For those that can’t wait, “Redesign the World – A Global Call to Action” is published by Penguin and is available from Amazon.