Advertising On The Moon
John Pienaar — "Bob Is advertising on the moon a good idea?
"Bob Sheard — "If this is suppose to represent the Future. When Gen Z ask - what are brands doing whilst Earth is on fire. It’s not a great look for brands to respond by advertising on the moon. It's the last of the unspoilt wildernesses. I am not sure the second step for man being a giant leap for untrammelled consumerism - is what mankind had in mind."
Times Radio Drive 25th March
Brand Design & Private Equity
Our Commercial Director Jonathan Crane discusses how Brand Design can help Private Equity rethink how they define, measure and ultimately pursue growth.
"Without stating the obvious, we’ve reached a point where we no longer have a choice; production and consumption have to be re-imagined as part of a new route to growth and profitability."
Authentic Brands
Our Co-Founder Bob Sheard discusses the effect German discounter copycat brands are having on the sector by exploiting a weakness in British law and the need for authentic and innovative brands.
"Consumers should be able to get authentic innovation from a brand, not necessarily a brand that looks like a parasite that is living off the intellectual property of another brand."
Launching Regenerative Brand Design Theory
Brand design business, FreshBritain has launched a new regenerative brand design approach and philosophy that it believes will transform the way brands think about sustainable growth and in time trigger an industry-wide turning point.
"We are on an urgent journey to rethink how we define, measure and pursue growth while still driving profits, but in a context where we acknowledge that our world’s resources are finite; what we call surviving and thriving 'beyond zero'"