The Alpinist Way

Strategy – Positioning the Mountain Equipment brand as the Purist and the authentic outdoor choice in a time of significant market proliferation.

Creative – The concept of 'The Alpinists Way' provided a direction for the brand tools (visual identity, brand campaign) and brand narratives for a more powerful articulation to the consumer.

FRESHBRITAIN @ ISPO 2024

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05. Book your meeting with FreshBritain's Founder, Bob Sheard, by emailing bob@freshbritain.com.