Talking Regenerative Brand Design With Bob Sheard

How brands need to shift to selling intelligence, experience and knowledge.

For this podcast, Bob Sheard, co-founder of the brand design agency FreshBritain, joined Editor Mike Piggott for an engaging conversation. Bob shared how he got into brand design, recounting the story of how he may have been the first man in Yorkshire to own a particular pair of adidas trainers. He also discussed his early ventures into buying and selling denim and revealed how he was once enlisted to "unfuck Levi's," as the client put it.