FB x Renault Trucks | Production
FreshBritain and Renault Trucks
– 8 shoots in 6 months
– Over 200 hours of filming
– 7 countries and over 16,000km travelled
– 46 films, 82 campaign assets and 1,872 campaign images
The Robustness campaign’s key message of a ‘Truck will never let you down’ has been extensively tested in the last six months. Filming has taken place on all terrains, from the city streets of Paris to the Bauxite mines of Conakry and in all weather conditions from the scorching sun, torrential rains and snow drifts.
Congratulations to the Renault Trucks team for undertaking a campaign on a global scale, we look forward to being back on location in the near future.