We are proud to announce the birth of Valor.

Father and child are doing fine.

Michael, there will be many sleepless nights ahead – we continue to be amazed by your determination and courage.

All the best,



Valor is a 21st century tailoring brand with a focus on delivering a sartorial advantage for the modern businessman. FreshBritain helped to define and craft the brand from genesis to launch.
In this introductory film Valor Founder, Michael Jacobs and Head Stylist, Lalle Johnson tell us about the brand and the concept of ‘Winning Beautifully’.