FRESHBRITAIN
& Volvo / Arquus

Brand Creation

Brand Vision

Brand Foundation

Brand Activation

Beyond Zero

Brand Creation

& Volvo / Arquus

Brand Activation

Brand Creation

Brand Impact

Brand Vision

Brand Foundation

FRESHBRITAIN
& Volvo / Arquus

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Mobility defence systems created by Warrior Craftsman

Vision

Taking 5 x heritage brands, 4 x factories into a single brand positioned around 'Defence Mobility Systems' for the 21st Century and beyond.

Activation

Creation of a new brand in Arquus through name, logo, Visual Language and roll-out of that brand to 2500 personnel internally and global customers. The roll-out achieved a 95% satisfaction rating across the brand.

Vision

Taking 5 x heritage brands, 4 x factories into a single brand positioned around 'Defence Mobility Systems' for the 21st Century and beyond.

Activation

Creation of a new brand in Arquus through name, logo, Visual Language and roll-out of that brand to 2500 personnel internally and global customers. The roll-out achieved a 95% satisfaction rating across the brand.

Activation

Creation of a new brand in Arquus through name, logo, Visual Language and roll-out of that brand to 2500 personnel internally and global customers. The roll-out achieved a 95% satisfaction rating across the brand.

Externally it was powerful. Internally it unified us

Emmanuel Levacher,
President & CEO