FRESHBRITAIN
& New Balance

Brand Vision

Brand Vision

Brand Foundation

Brand Activation

Beyond Zero

Brand Creation

& New Balance

Brand Activation

Brand Creation

Brand Impact

Brand Vision

Brand Foundation

FRESHBRITAIN
& New Balance

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

Brand Activation

Brand Creation

Brand Foundation

Brand Impact

Brand Vision

It started with Undefeated Union Chapter Colette and Corso Como. The rest is history

Strategy

Defining the meaning of the brand as ‘Authentic Performance’ and expressing it through an anti-fashion focus.

Creative

A pan-European advertising campaign ‘Life with Balance’ showing runners across major European destinations

Strategy

Defining the meaning of the brand as ‘Authentic Performance’ and expressing it through an anti-fashion focus.

Creative

A pan-European advertising campaign ‘Life with Balance’ showing runners across major European destinations

Creative

A pan-European advertising campaign ‘Life with Balance’ showing runners across major European destinations

FreshBritain strip out the layers and introduce focus to what your brand really stands for

Graham Dicken,
Brand Director