FRESHBRITAIN
THE BRAND AGENCY®
Beyond Zero
DESIGNING BRAND STORY DOING, ACTIONS AND INITIATIVES TO IMPACT THE FUTURE
Future Proofing Youth
Future Proofing Brand
Future Proofing Demand
Process
- Deconstruction
- Research
- Reconstruction
FRESHBRITAIN are the Intersection of:
- Culture Design
- Product Design
- Graphic Design
- Naming Design
- Strategy Design
- Branding Design
- Narrative Design
- Impact Design
- Communication Design
References
Collaborating with Fresh Britain was an absolute pleasure. This remarkably successful and sophisticated branding agency went above and beyond to work with our startup in the most down-to-earth way. Their dedication and genuine concern for their clients extend far beyond just surface aesthetics. Fresh Britain truly grasps the core essence, values, and the mission and vision of your brand, making them an exceptional agency to partner with.
Team Sky
Imperfection as a performance attribute
FRESHBRITAIN
THE BRAND AGENCY®
Beyond Zero
DESIGNING BRAND STORY DOING, ACTIONS AND INITIATIVES TO IMPACT THE FUTURE
Future Proofing Youth
Future Proofing Brand
Future Proofing Demand
Burberry
From the inside out, to the outside in
BRAND BIBLE
- Unchallenged → Challenged Consumption
- Commercial → Communal Gain
- Market → Moral Purpose
- Think → Do Different
- Advertising → Impact
- Story Telling → Story Doing
Culture Design
- Brand Shaping Beliefs
- Beliefs Shaping Behaviour
- Behaviour Shaping Potential
Visual Language
- Intent delivered though design
- Ambition delivered through design
- Confidence delivered through design
Website Design
- Purpose Creating Content
- Content Creating Community
- Community Creating Commerce
FRESHBRITAIN
THE BRAND AGENCY®
Beyond Zero
DESIGNING BRAND STORY DOING, ACTIONS AND INITIATIVES TO IMPACT THE FUTURE
Future Proofing Youth
Future Proofing Brand
Future Proofing Demand
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Monos
The journey is the destination
Process
- Concept
- Production
- Content
ACTIVATION DESIGNED TO NAVIGATE DYNAMIC PATTERNS OF CHANGE
- Brand Dynamics
- Consumer Dynamics
- Influencer Dynamics
- Digital Dynamics
- Impact Dynamics
FRESHBRITAIN
THE BRAND AGENCY®
Beyond Zero
DESIGNING BRAND STORY DOING, ACTIONS AND INITIATIVES TO IMPACT THE FUTURE
Future Proofing Youth
Future Proofing Brand
Future Proofing Demand
Adidas Terrex
Hyper Inclusivity as the original virtue
Process
- Storytelling
- Conversion
- Storydoing
If we care about youth
- Youth care about the world going to SHIT
- Youth care about brands that give a SHIT
Brands on a trajectory
Unchallenged
challenged consumption
Commercial
Communal Gain
Market
Moral Purpose
Think
Do Different
Advertising
Impact
TELLING
story doing
FRESHBRITAIN
THE BRAND AGENCY®
Beyond Zero
DESIGNING BRAND STORY DOING, ACTIONS AND INITIATIVES TO IMPACT THE FUTURE
New brands designed for New opportunities
- Product
- Communication
- E-commerce
