FRESHBRITAIN
THE BRAND AGENCY®

Brand Activation

BRAND STORY TELLING, CAMPAIGNS & COMMUNICATION TO SHAPE YOUR FUTURE

Vision manifested in commerce

Content Creating Community

Community Creating Commerce

Commerce Creating Contribution

Process

  • Deconstruction
  • Research

  • Reconstruction

FRESHBRITAIN are the Intersection of:

  • Culture  Design

  • Product Design

  • Graphic Design

  • Naming Design

  • Strategy Design

  • Branding Design

  • Narrative Design
  • Impact Design

  • Communication Design

References

FreshBritain are responsible for the turnaround

David Suddens,
CEO

FreshBritain, they just get it

Niclas Bornling,
Head of Brand

What the FreshBritain team do is pretty unique

Gordon Baird,
CEO

They see things you don't see, they enable you to progress

Mark Maidment,
CEO

View all

Team Sky

Imperfection as a performance attribute

View Case Study

FRESHBRITAIN
THE BRAND AGENCY®

Brand Activation

BRAND STORY TELLING, CAMPAIGNS & COMMUNICATION TO SHAPE YOUR FUTURE

Vision manifested in commerce

Content Creating Community

Community Creating Commerce

Commerce Creating Contribution

Burberry

From the inside out, to the outside in

View Case Study

BRAND BIBLE

  • Brand Dynamics
  • Consumer Dynamics
  • Influencer Dynamics
  • Digital Dynamics
  • Impact Dynamics

Culture Design

  • Brand Shaping Beliefs
  • Beliefs Shaping Behaviour
  • Behaviour Shaping Potential

Visual Language

  • Intent delivered though design
  • Ambition delivered through design
  • Confidence delivered through design

Website Design

  • Purpose Creating Content

  • Content Creating Community

  • Community Creating Commerce

FRESHBRITAIN
THE BRAND AGENCY®

Brand Activation

BRAND STORY TELLING, CAMPAIGNS & COMMUNICATION TO SHAPE YOUR FUTURE

Vision manifested in commerce

Content Creating Community

Community Creating Commerce

Commerce Creating Contribution

Monos

The journey is the destination

View Case Study

Process

  • Concept
  • Production
  • Content

ACTIVATION DESIGNED TO NAVIGATE DYNAMIC PATTERNS OF CHANGE

  • Brand Dynamics
  • Consumer Dynamics
  • Influencer Dynamics
  • Digital Dynamics
  • Impact Dynamics

FRESHBRITAIN
THE BRAND AGENCY®

Brand Activation

BRAND STORY TELLING, CAMPAIGNS & COMMUNICATION TO SHAPE YOUR FUTURE

Vision manifested in commerce

Content Creating Community

Community Creating Commerce

Commerce Creating Contribution

Adidas Terrex

Hyper Inclusivity as the original virtue

View Case Study

Process

  • Storytelling
  • Conversion
  • Storydoing

If we care about youth

  • Youth care about the world 
going to SHIT
  • Youth care about brands that 
give a SHIT

Brands on a trajectory

Unchallenged

challenged consumption

Commercial

Communal Gain

Market

Moral Purpose

Think

Do Different

Advertising

Impact

TELLING

story doing

FRESHBRITAIN
THE BRAND AGENCY®

Brand Activation

BRAND STORY TELLING, CAMPAIGNS & COMMUNICATION TO SHAPE YOUR FUTURE

New brands 
designed for New opportunities

  • Product
  • Communication
  • E-commerce

De-risking through brand diversification

  • New Verticals
  • New Revenues
  • New Profits

Levi's Made And Crafted

Biography, written in denim

View Case Study