Firstly delivering the strategic vision of “The Mountain Sports Company” and then working on brand communication, logo design, process design, category development and advertising, Salomon has become one of our proudest case studies.
The Mountain Sports Company
Product Strategy & Direction: XT Wings
In 2009 FreshBritain put together a design team combining the talents of Build, London, Area 17 in New York and ourselves to create a new identity for the Salomon Freeski consumer. The identity can now be seen on all Salomon Freeski products from ski bindings to boots and jackets to rucksacks.
Having previously worked on the Freeski ‘Ripper’ logo, we collaborated with Planning Unit to produce a new logotype to be used across each sub brand.
“The FreshBritain crew is the first agency I’ve come across who instinctively understands the mountain sports culture. They just get it.” Niclas Bornling Salomon