Franklin and Marshall

FreshBritain has been working on the brands’ campaign for the past 3 seasons to produce a yearbooks, catalogues, lookbooks, advertising and instore point of sale.

Showing Spring Summer 2012 as a case study, the developed campaign concept took the brand to Mexico’s East Coast in Yucatan where 4 college students enjoying themselves at their summer getaway. The shoot direction was to create a lively energetic atmosphere which aims to make the viewer feel to be part of the group.





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