FreshBritain were brought in as partners to work with the management team to help halt the Dr. Martens decline. In all areas of strategy, product design and communication FreshBritain were pivotal in helping achieve a successful turn-around.
Pop Up Shop
FreshBritain teamed up with Campaign to create an award-winning pop-up store located within the heart of Old Spitalfields Market, London. Off-the-shelf industrial PVC hanging barriers, construction-site lighting, metal cages, shrink-wrap furniture and stencilled signage all belong to the warehouse look and feel were inspired by the Dr. Martens heritage. The majority of the furnishings, fittings and materials were locally sourced.
Premium window displays created for Dr. Marten’s flagship stores and exclusive retailers.
Product Strategy, Design & Collaborations
Advertising AW 2009