Simplifying the proposition. Amplifying the brand.

Vision – Positioning the brand as ‘The Mountain Sports Company’ through their authority in ‘mountain innovation’.

Activation – A simplified logo and visual language alongside a campaign built around the multi-seasonal activities of the mountain and product development of the category-defining ‘XT Wing’ trail running shoe.

"FreshBritain, they just get it"

Niclas Bornling
Head of Brand

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FRESHBRITAIN @ ISPO 2024

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05. Book your meeting with FreshBritain's Founder, Bob Sheard, by emailing bob@freshbritain.com.

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