We create. You enjoy.

Challenge – Create a brand position that is powerful and compelling for both internal teams and consumers, and emotionalises the active layer.

Solution – Position Odlo as the Craftsman brand role, delivering extraordinary product and Engineered Comfort provides Versatile Performance. A brand that matches the users commitment with a commitment to making product To inspire consumers to an active life in all conditions.

"The unique FreshBritain human insight driven process to storytelling allowed us to translate our corporate objectives into a Brand Vision built on the brands core strengths and values and provided a critical framework to align this vision across Brand, Productand Communication"

Timo Pape
Brand Director

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FRESHBRITAIN @ ISPO 2024

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05. Book your meeting with FreshBritain's Founder, Bob Sheard, by emailing bob@freshbritain.com.