The History of Outdoor Brand Design - Inov8

Article first published Oct 17, 2024

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"mastery of terrain" mastering the exit

Vision – Building a new brand proposition as ‘The All Terrain Running Company’ that focuses on the core product differentiator of ‘grip’ that in turn delivers ‘fearlessness’ to the consumer.

Activation – Create a new multi-platform visual identity that delivers a unique take on trail running in line with the unique vision.

“What the FreshBritain team do is pretty unique”

Gordon Baird
CEO

FRESHBRITAIN @ ISPO 2024

FreshBritain will be attending ISPO Munich 2024 from December 03 - 05. Book your meeting with FreshBritain's Founder, Bob Sheard, by emailing bob@freshbritain.com.

Article first published Oct 17, 2024

Written by