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Making The Outdoors More Diverse

Our Brand Strategist, Steph Thomas discusses diversity in the Outdoors, and how brands can be part of the solution.

The subject is a hot potato that enters the mainstream conversation on a regular basis and the volume of debate is increasing. TV presenter John Craven recently went on record saying he thinks “non-white people are made to feel uncomfortable in the British countryside”, citing a University of Leicester study on the topic. Earlier in the year, an initiative from The North Face was in the eye of the storm. It promises 20% off its products to consumers who are prepared to give up an hour of their time to undertake an online racial inclusion course and agree to live by a number of pledges.

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