“FreshBritain find the truth within the brand”
Jurgen Erd – Head of Global Innovation, GORE® Wear


FreshBritain worked with GORE® on the strategy to transition the brand from GORE BIKE WEAR® and GORE RUNNING WEAR® into GORE® Wear.

The transition aims to provide a single brand with a core focus on engineering products to enhance the customer’s experiences.

As a brand that innovates at the intersection of the human body and technology, GORE® Wear designers create highly functional products that set new standards in comfort and protection. Our strategy aligned with the consumers needs for highly functional apparel allowing the consumers to define their own end use.