When it comes to revealing the true character of Adventure, no one does this better than Bear Grylls.

FreshBritain have had the privilege of working with Bear Grylls on the creation of their brand vision, culminating in the launch of their new website this month.

The Adventure awaits on www.beargrylls.com where the integration of all the brand’s media, philanthropy and events converge to explore the true character of adventure.