When a Founder departs, how can a brand live on?

What would Dad do? That’s the question Shiv, Kendall and Roman frequently ask themselves, every time a big decision has to be taken after the death of their father and corporate patriarch, Logan Roy, in the much-referenced Succession.

Founders of successful, iconic businesses usually build that business in their own image; that’s what entrepreneurs do. But when they move on, for whatever reason, unless the spirit and essence of what they have created have been captured and codified in a way to guarantee future success, there may be trouble ahead.