Defined by perma-crisis, the consumer is now more cynical and demanding than ever.

They have a myriad of conflicting issues, desires and needs.

There is an infinite and expansive universe of consumer anxieties that brands could resolve.

At FreshBritain, we have assimilated up to a million words of recent consumer reports.

We have distilled them into 16 x crucial consumer insights that brands should know.

Then defined those into 6 x critical brand behaviours that could help brands connect during the economic crisis.

We can share this with you in our London HQ at No 4, 3 Chandos Street, London, W1G 9JU.

Please reply to this email, or steph@freshbritain.com, so we can arrange a meeting date,