Work
Project info +

Strategy

Establishing a unique emotional territory for a pioneering organic and sustainable scotch whisky start-up business. Named after the Gaelic huntress Neachneohain, the Queen of Spirits in Scottish folklore, the brand is informed by Huntress values as a resolutely independent protector of nature.

Creative

Creating a set of brand tools including visual Identity, website and bottle design that enabled the brand to scale quickly and tell the narrative through all touchpoints. In August 2020 bottle #1 of the scotch whisky sold at auction for a world record £41k.