FreshBritain

Before Boston, people ran marathons not to win but to experience something, now the simple act of running will be an act of victory.

ISPO Munich, The world’s largest trade show for Sports and Outdoor goods is over for another 12 months. So where are the opportunities? Picture a man stood atop a snowy peak conquering the mountain and you have covered about 90% of all outdoor brand communication. We think there are still three major consumer opportunities that seem to be slipping off [...]

Brands: The Future is “Made in China” When we read “Made in China”, what do we think?  Firstly, we probably think of “products” and then we probably think of “bad products”.   Now turn your iPhone over and read the back.  “Designed by Apple in California Assembled in China” Now we still think “products”, but no longer do we think of [...]

We can predict the future. Here we make ten predictions about Lifestyle and Performance brands. Bread & Butter, the world’s largest trade show for street fashion, starts next week. Hundreds of Lifestyle brands will be there from Levis to New Era. We predict: One. Most brands will communicate that their brand is the most fashionable. Two. Most brand design will [...]