Freeski Identity


In 2009 FreshBritain put together a design team combining the talents of Michael C. Place of Build, London, Area 17 in New York and ourselves to create a new identity for the Salomon Freeski consumer. The identity can now be seen on all Salomon Freeski products from ski bindings to boots and jackets to rucksacks.

Visual Language


As part of the Brand Platform process the Salomon visual language was updated to express the strategy of delivering design and innovation to the mountain.

Advertising & Communication

An advertising direction was developed that could fit content relevant to any of the Salomon sports or identified consumer groups. Product advertising was designed to deliver the strategic asset of ‘Performance Led Design’.

Women & Mountains


Women’s specific communication exploring the relationship between athlete and the mountain.

Brand Bible & Film


Product Strategy & Direction: XT Wings


Advertising 2006


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Salomon
The Mountain Sports Company.

In 2005 when Adidas sold Salomon, Amer the new parent company commissioned FreshBritain to redefine the Salomon brand platform.

Firstly delivering the strategic vision of  "The Mountain Sports Company" and then working on brand communication, logo design, process design, category development and advertising, Salomon has become one of our proudest case studies.