Brand & Retail Repositioning

Working exclusively on a trade and retail marketing program FreshBritain created the “Get Out” campaign.

Nomad 22: Consumer research

Identifying and researching ACG’s key consumer groups was essential in order to understand the Urban/Mountain target market.

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Nike ACG
ACG the "All Conditions Gear" of the Nike brand.

In 2006 FreshBritain were hired to refocus the brand positioning on core and credible outdoor retailers.