Levi’s Made & Crafted
Premiumisation strategy for Levi’s new premium label. Focusing on craft, love and obsession it’s not quick, throw away fashion, extra attention is given to materials and construction.
Previous Project
Levi's
Simply, the Godfather of denim.FreshBritain were engaged in the creation of a global strategy to "Premiumise" Levis.
"Levis Made and Crafted" was the product and communication solution for this "Premiumisation of Levis".