90th Anniversary | Vintage Collection
Having defined Farah as the definitive casual brand, FreshBritain were then instrumental in the creation of the hugely successful 1920 premium capsule collection. “a new premium capsule collection that revives the company’s remarkable back catalogue”. The collection comprises of chambray workshirts, wool/cotton undershirts, army chinos, pea coats, duffel coats, CPO shirts, work jackets, selvage denim jeans, slim cut twill trousers, oxford button downs and polo shirts…
FreshBritain created a promotional box, a collection of cuttings designed referencing original promo cards, 60′s magazine advertisements and military spec cards. With meticulous detail in selection of paper stocks, hand stamping and hand ripped magazine adverts, presented as an archive just uncovered.
“The best bit? These repurposed adverts being used to promote the so-called 1920 collection: easily the coolest campaign since Don Draper’s Hilton pitch” GQ.com
Previous Project
Farah
Owned by Perry Ellis, Farah is the definitive "Casual Clothing" company.FreshBritain were commissioned by Perry Ellis to define what the Farah brand vision should be. Research uncovered a rich archive stretching back to 1920 which helped underpin Farah's authority in casual apparel.