Advertising
This campaign focused on Dainese’s sponsored athletes, shows the enjoyment experienced from being on the road.
Advertising campaign introducing protective gear for motorcyclists.
Winter Catalogue
The new winter protection range was developed in collaboration with top athletes, such as Axel Lund Svindal.
Advertising campaign introducing protective gear for bike riders.
Equestrian Catalogue
Launching of the equestrian brand including a catalogue and retail collateral.
Previous Project
Dainese
A Fresh@LeagasDelaney collaboration.Dainese is the world famous Italian motorbike protection company.
FreshBritain were commissioned to work with our partners Leagas Delaney to create a new campaign to deliver the "Joy" of motorcycling.
The original advertising campaign "Protezione é Liberta" has evolved into campaigns for; lifestyle, equestrian, snow-sports and mountain biking.