Brand Bible
Initially in 2009, Fresh were commissioned to strategically reposition Base. The partnership has now evolved over five years to include product direction, retail communication and advertising.
Viral 2009
A low brow, toilet humour, tongue in cheek viral.
Previous Project
Base London
Base London was founded in 1995 after a niche was spotted in the market for branded-fashion, formal footwear for the high street. The brand was launched around the same time as lads' magazines such as FHM hit the shelves for the first time. They have won the 'Footwear Brand of the Year' category of the FHM/Drapers Footwear Brand Awards 3 times over.Base London are the mass market British footwear fashion brand.