Conference Book
Ichiban was a project conceived to define the creative approach for Asics’ communication with elite runners.
Sell-In book
The outcome was the “Expert Running Club”. This was a program to unite expert retailers with expert runners across Europe.
Previous Project
Asics
Asics produces professional footwear and sports equipment for many sport disciplines. In recent years their running shoes have often been ranked among the top performance footwear in the market.Asics engaged FreshBritain to develop their elite running program.