At FreshBritain, we embark on a brutal search for the truth in a brand.
It is in truth that a brand defines its authenticity and credibility.
Only in the truth can a brand execute insightful strategy, create intelligent communications and develop meaningful products.
FreshBritain specialise in unearthing the core truth of a brand.
OUR SERVICES
CONSUMER CONNECTION:
One-to-one consultations allow us to explore the actual and, sometimes, bizarre connections that a brand has to its consumers.
VISION
BRAND MEANING:
By defining the timeless and indisputable truth of a brand, we can distill the essence of what that brand means to consumers.
PRODUCT VISION:
We don’t react to short-term trends and fads. It’s more important to create lasting products that never go out of fashion. Our philosophy means we rigorously research a brand’s DNA, emerging material sciences, innovations in construction, long-term performance requirements and functional aestheticism. Only then can we fully understand a product’s need and make sure that it will be eternally fit-for-purpose.
CONNECT
ADVERTISING:
Only with the irrefutable truth, can we distill a brand’s advertising to a single, unanimous message – one that the consumer can connect with.
DIGITAL:
The truth exploded but never mutated.
PRINT:
This is our opportunity to translate the true identity of a brand into a beautiful, tangible object.
RETAIL:
This is where the brand can eulogise to its heart’s content – where it can sing its own gospel and preach its own truth. This is an opportunity to seize.
BRAND IDENTITY:
Impartial design comes from an objective appreciation of a brand’s identity. There is no room for ego, self-expression or the gratuitous flourishes from the hand of a designer. So before we answer a brief, we ask: why, why, why?
BRAND CONTENT:
With a constant need for immediacy and relevance, the beast, that is online media, must be constantly fed and handled with care – or it will run rampant across your brand. But that does not mean, more is more. It means, more meaningful, is more. It means, quality over quantity. It means, having a conversation with your consumer in which they want to listen, and you don’t need to shout.
CORPORATE GUIDELINES:
They are not there to restrict. Rather, they are there to liberate the truth of a brand and empower designers to communicate its essence.
