At FreshBritain, we embark on a brutal search for the truth in a brand.
It is in truth that a brand defines its authenticity and credibility.
Only in the truth can a brand execute insightful strategy, create intelligent communications and develop meaningful products.
FreshBritain specialise in unearthing the core truth of a brand.
One-to-one consultations allow us to explore the actual and, sometimes, bizarre connections that a brand has to its consumers.
By defining the timeless and indisputable truth of a brand, we can distill the essence of what that brand means to consumers.
We don’t react to short-term trends and fads. It’s more important to create lasting products that never go out of fashion. Our philosophy means we rigorously research a brand’s DNA, emerging material sciences, innovations in construction, long-term performance requirements and functional aestheticism. Only then can we fully understand a product’s need and make sure that it will be eternally fit-for-purpose.
Only with the irrefutable truth, can we distill a brand’s advertising to a single, unanimous message – one that the consumer can connect with.
The truth exploded but never mutated.
This is our opportunity to translate the true identity of a brand into a beautiful, tangible object.
This is where the brand can eulogise to its heart’s content – where it can sing its own gospel and preach its own truth. This is an opportunity to seize.
Impartial design comes from an objective appreciation of a brand’s identity. There is no room for ego, self-expression or the gratuitous flourishes from the hand of a designer. So before we answer a brief, we ask: why, why, why?
With a constant need for immediacy and relevance, the beast, that is online media, must be constantly fed and handled with care – or it will run rampant across your brand. But that does not mean, more is more. It means, more meaningful, is more. It means, quality over quantity. It means, having a conversation with your consumer in which they want to listen, and you don’t need to shout.
They are not there to restrict. Rather, they are there to liberate the truth of a brand and empower designers to communicate its essence.