FB x Grangers International | Active Wash Launch
Exploring the concept of ‘Bringing Order to Chaos’, FreshBritain are working with the Grangers International team to launch the new Active Wash product.
Specifically targeted to the growing leisure market where performance and technical fabrics require different care than traditional apparel – Active Wash is designed to not only clean but restore.
FreshBritain worked with Grangers International to produce a suite of campaign assets that articulate the key insight of recovery and generate a conversation around caring for your performance gear.
Congratulations to all those involved at Grangers International, we wish you every success with the Active Wash product launch.
‘We’re thrilled to be working with FreshBritain as we refresh and retool our company for the future’
– Karolina Jones, General Manager at Grangers International