FB x CSM | What’s Important Is Not What You Have
It’s not what you have, it’s what you do with what you have.
We see two ways to innovate:
1. Innovate the Process
2. Innovate the Output
This is why our KTP partnership with Central Saint Martins (CSM) is more critical than ever. This is a genuinely future facing project designed to pioneer Artificial Intelligence in a digitised tool, that delivers world-class strategic solutions.
We are now 6 months into this 18-month project and the CSM collaborators are firmly established as part of our team.
The kick-off phase of intense research and exploration was completed with an internal workshop held recently at CSM. Our entire brand strategy process was deconstructed, challenged and reconsidered, with the sole objective of optimising it in terms of both outputs and experience. It was also a great opportunity to be inclusive to the wider team here at FreshBritain and the MA courses at CSM; gathering insight and opinion from unexpected sources.
“As they say you have to crack an egg…”
It is invigorating to explore the future, unburdened by the past.
We are proud to be considering our future, unburdened and unprotective of the past.
We also know we will develop an optimised brand strategy tool that will deliver a best case future for us and our future clients.
More on them to follow…