FreshBritain

Brands: The Future is “Made in China” When we read “Made in China”, what do we think?  Firstly, we probably think of “products” and then we probably think of “bad products”.   Now turn your iPhone over and read the back.  “Designed by Apple in California Assembled in China” Now we still think “products”, but no longer do we think of [...]

We can predict the future. Here we make ten predictions about Lifestyle and Performance brands. Bread & Butter, the world’s largest trade show for street fashion, starts next week. Hundreds of Lifestyle brands will be there from Levis to New Era. We predict: One. Most brands will communicate that their brand is the most fashionable. Two. Most brand design will [...]

Every brand has a truth, a uniqueness which defines them. Something undeniable and not open to interpretation. In other words, unwavering facts which help form that identity and personality. Fresh has worked with a whole raft of brands with true provenance, helping them find their truth and getting them back into contact with it. Household names such as Doc Martens, Salomon [...]